The Brand Hatchery

Branding, Advertising, Design, Interactive

We tell stories and that's about as technical as we're going to get with it. You want to tell the masses of the world what it is that you do. That's a story. You tell us. We tell them. All of them. It's that simple.

Ok, maybe it's not that simple but it's close. When you tell a story over and over and over you get better at it. You find out reaction points. What makes them laugh. What makes them cry. What makes them turn and run. And what makes them ask for more. That's what we help you figure out. We help you tell a better story.

We like to approach things just a little differently than most. We don't try to sugar coat our work or rely on golden-throated pitch men to sell it. Either you like it or you don't, and we're ok with that. Because at the end of the day you rely on us to tell your story and either the audience understands it or they don't. But we make sure they do.

We create pictures, words, pixels, charts, graphs, movies, scrapbooks, crossword puzzles, whatever it takes to effectively tell a story, we create it. Everything we touch starts with a nice blank sheet of paper and ends up a beautifully crafted composition of corporate communication. OK, that was sugar coated. We make ads and design branding materials. There.


Aaron Opsal

owner / creative director

Aaron spent a good portion of the 90's and beyond trying to blur the lines between advertising and engineering. Fortunately for the world and all those in it, advertising won and buildings remain standing because of it. Aaron's print and interactive work have been showcased in numerous awards annuals and industry shows, but his real crowning achievement came when he was in kindergarten and aptly pointed out a mistake in his reading book that was quickly corrected by the publisher. All those that came after him are now smarter because of it.

Amy Berlin

COO / VP Account Service

Amy makes sure all the eyes are pointed in the right direction and the tees are all folded nicely and arranged accordingly. Her past is checkered, but more like one of those flags at the end of a race as she has successfully launched, managed, maintained and gown clients both large and small. Amy likes to entertain us with words and dramatic readings since the rest of us play with picture books all day.

The Brand Hatchery
3906 Lemmon Ave. Suite 222
Dallas, TX 75219


Direct Mail Campaign / 2006 Branding

Seven piece direct mail campaign targeting art directors and art buyers within the design and marketing community across the states. We looked at numerous photographic promotions from all types of other photographers. The competition was tough. The biggest hurdle became how to get the most bang for the budget and how do last longer than eight seconds in the saddle with such a cynical audience that has seen every trick in the book. We decided to appeal to their egos. In its most basic form you choose a photographer because he's going to make your good work look even better. Hence “David Chasey shoots food. Really, Really, Well.” And we're not afraid to tell you that.


Cordless phone print / magazine campaign

Designed specifically for books like Ellé Decor, Vanity Fair, Metropolitan Home, InStyle, Oprah at Home and more, this series went straight to the heart of what females look for in high-tech gadgets — damn good looks. The researched showed that no matter what the latest tech innovation was, first and foremost, women want it to look good sitting next to their new sofa.


Logo / Identity Package / Website

First impressions are critical with the creative community. Amy needed something that would turn a few heads and open a few doors. We developed an elegant mark that could stand on its own or live together with the wordmark then tossed in a small amount of retro fun with the colors and patterns.



I wish we could take all the credit for this site, but when you have such luxury names like De La Renta, Sanchez and Wang to work with you might as well let them have the limelight. We simply supplied a nice neutral palette and an incredibly simple interface to showcase the incredible dresses. Warren Barrón has been getting some great buzz in the bridal world as a premier destination for top-name designer dresses. They were recently featured on Daily Candy.


Branding Campaign / Event Promotion

It was a true fairy-tale. We created well over 50 different pieces for Wish Night 2005 that helped raise over $800,000 for the Make-A-Wish Foundation of North Texas. We started with the name “Once Upon A Wish” which was based on a theme of our favorite childhood fairytales. We recreated photos from Little Red Riding Hood and Alice in Wonderland using actual wish kids, we developed a typeface that was all hand lettered and illustrated and we even completed the event with stage design and a fantastic video produced by Moroch and WideEye Interactive.


Branding Campaign

Needless to say that a company named “The Dollar Spot” is going to be conscious of budget. We gave them a bold, simple, witty and affordable campaign to help create The Dollar Spot brand. By keeping the art direction simple we were able to focus our attention on fun promotional items, window posters, local community sponsorships and the in-store experience. You want to save 10%, we'll give you a dime. It's cheaper than printing a coupon.


Trade Ad Campaign

AMX is the leading provider of business and home automation technology. Their touch panel display are seen in some of the most lavish boardrooms and home theaters. While what they do is highly technical, automated and quite cold we didn't want to loose sight of the fact that as a company it is the people that make the difference. We photographed over 30 portraits of hands to create a campaign that reminded the audience that the human touch is a powerful thing.


Identity Package

In this rebranding identity for Kevin Marple Photo we were looking for something that captured the attention of the viewer but also made them think a little. Something sophisticated yet playful. Obvious but not too obvious. Something like a camera obscura effect. Which also lead to the fun little T-shirt design.


Online viral game

You're twice as likely to gat a job with which means you're twice as likely to get your foot in the door. And why not throw that foot at someone's forehead while you're at it. First you have to overcome HR row. Then you're on to Manager's Hallway on your way up to the big boss man's office. It's footabulous. Developed in conjunction with Moroch Advertising and WideEye Interactive


Identity Package / Website

Jen is anything but square, but that's exactly what we did. Jen's audience is all creative folks so we wanted something that would grab some attention. We ended up with an incredibly simple design but we had her cards cut as squares which then became a reoccurring theme that played out on her website and follow-up materials. The website ended up being a giant square made up of smaller ones. And for a site that represents 22 different artists we simplified it down to a single page.



Saucy. We helped Moroch and WideEye Interactive launch the first rendition of As any good processed pork eater knows, the McRib only comes around once a year and those die-hard fans just can't get enough. So with that in mind we created the Farewell Tour that was anchored by the Save The McRib petition, which in turn was sponsored by the Boneless Pig Farmers Association of America. Nothing like a little online .org humor to get people talking. comes complete with downloadable T-shirt designs, pork puzzles, haikus and a post-your-own-mcrib-gallery.


Trade Ad Campaign

Stephen Arnold Music creates music specifically for news organizations like CNN, MSN, local news affiliates and more. They are the nations leading provider of the tunes you turn on at 6 and 10 and they needed a trade ad campaign that reflected their position in the category. That's where the line “The Sound Of The Story” came from. After that we took the news that happens in the real world and put it in the sound booth as the inspiration for Stephen's creations.


Ad Campaign

OK, how often do you get the chance to pull out a line like “Squeal like a pig boy” for a piece of corporate communication. But the fact is Pullman Home Theater seats make even the most uncomfortable scenes comfortable. The budget for this campaign dictated a simple solution and what's more simple than sitting back, watching some of the most disturbing movies ever made and picking out the best line from each. Sit back and enjoy.


Branding Campaign - Ads / Catalog Pages / Packaging / Spec Sheets

Introducing the world's smallest hand held marine radio and one really nice cohesive look carried over to tons of products. Uniden wanted to go up against the best in the category and they needed a look that was smart and sophisticated and yet flexible enough to carry compensate a large variety of products and applications. We developed a sleek, sexy and wet look that proved to be just that.


Wedding invitations / announcements

Sometime you just have to kick off the corporate shoes and go have some fun with friends and family. These invitations and announcements were created to play off the incredible chapel where Anne and Judge tied the knot. The signature exterior of the chapel was used for the icon and the copper wall was the inspiration for the colors. All of that was finished off with some amazing letterpress work from our friends at Inky Lips Letterpress.


Branding campaign for Executive Women's Retreat in Colorado

Every couple of years Andrews Kurth, LLP invites hundreds of high-powered women executives to attend a relaxing and rejuvenating retreat. This year's retreat was set for the Ritz Carlton in Bachelor's Gulch, Colorado. We got the pleasure of helping them name and brand the event. There were approximately sixteen different elements created for the event. Everything from the save-the-date cards and invitations right down to the tags on the farewell gifts.